You’ve got to
taste it to believe it!
The Niigata Prefecture is the rice capital of Japan and the birthplace of koshihikari, the most prized Japanese short-grain rice, famous for its sweet and nutty taste.
Here, the Echigo Plain is surrounded by majestic mountains that provide pristine melting snow to the rice paddies, thus creating a natural fertile environment to nurture Niigata’s exquisite rice.
Hence, Niigata is the inspiration behind our namesake.
The Clementi Mall
3155 Commonwealth Avenue West.
Tel: 6887 8300
Mon – Sun : 11:00am – 10:00pm