You’ve got to
taste it to believe it!

The Niigata Prefecture is the rice capital of Japan and the birthplace of koshihikari, the most prized Japanese short-grain rice, famous for its sweet and nutty taste.
 
Here, the Echigo Plain is surrounded by majestic mountains that provide pristine melting snow to the rice paddies, thus creating a natural fertile environment to nurture Niigata’s exquisite rice.
Hence, Niigata is the inspiration behind our namesake.